HEYOON, the South Korean pop star formerly of “Now United,” has launched her solo career with the release of her debut single, “Pivot.” Signed to Universal Music Global, the track blends future R&B, hip-pop, and Afrobeats influences, showcasing HEYOON’s evolution as an artist. Featuring rapper Armani White, the song explores the complexities of toxic relationships, with HEYOON delivering a sultry, emotionally charged performance, while Armani White adds a fiery verse.
The accompanying music video, directed by a female-led creative team, offers a dreamlike, fast-paced visual journey that reflects the song’s themes of love and emotional tension. Inspired by films like “Inception,” the video features captivating scenes that mirror the push-pull dynamic of modern relationships.
“Pivot” is a bold debut that highlights HEYOON’s vocal prowess and unapologetic songwriting. With its catchy rhythm and sensual vibe, the song introduces HEYOON as a dynamic new solo artist in the global music scene. The collaboration with Armani White adds an exciting layer, blending Korean and American pop for an internationally appealing sound.
Having spent five years with “Now United,” HEYOON’s transition to solo artistry is a natural progression, and “Pivot” signals an exciting future ahead. Early praise indicates that HEYOON is poised to make a significant impact on the pop music world.