K-pop groups continue to be some of the most dominant forces in music today, boasting massive global followings, especially in the U.S. Part of their enduring appeal lies in the members’ willingness to venture into solo projects, expanding their artistry beyond the group dynamic. BLACKPINK, arguably the most popular girl group in the world, is no exception. LISA, in particular, has been steadily carving out her own space since 2021. Tracks like “MONEY” and “LALISA” cemented her presence in the solo music scene, racking up over 1.7 billion streams combined.
However, 2024 has truly been a game-changing year for LISA. With hits like “Rockstar,” “Moonlit Floor (Kiss Me),” and “New Woman” featuring Rosalía, she has proven that her solo career is not just a side project, it’s a full-fledged movement. These singles have paved the way for her debut solo album “Alter Ego,” set for release on February 28. Her latest release, “Born Again,” leans heavily into an 80s-inspired aesthetic while enlisting powerhouse collaborations with UK’s RAYE and global superstar Doja Cat.
Clocking in at nearly four minutes, “Born Again” stands apart from the trendy, bite-sized tracks dominating streaming platforms today. The song takes its time to unfold, giving each artist their own moment to shine. The production is slick, featuring an impressive instrumental arrangement punctuated by a funky slap bass that injects energy and movement into the track. RAYE’s background vocals are a highlight, adding depth that elevates the song’s overall feel.
However, while the production and features are strong, LISA’s performance feels somewhat underwhelming in comparison. Her vocals sound great, but next to the effortlessly charismatic presence of RAYE and the undeniable edge that Doja Cat brings, LISA’s part lacks the same impact. Her section feels a little too safe and generic. Given LISA’s well-established rap skills, it’s surprising that she doesn’t have a rap verse in “Born Again”, an element that could have added much-needed bite to her contribution.
Doja Cat, on the other hand, undeniably carries this track. Her rap verses are razor-sharp, elevating the song with maturity and attitude. Her delivery brings the edge that “Born Again” needs, making her presence not just a feature but a commanding force within the song.
Overall, “Born Again” is an enjoyable, well-produced track that successfully leans into a nostalgic yet fresh sound. However, LISA’s performance is not as strong as it could have been, and next to two powerhouse artists, her presence feels somewhat diminished. That said, with “Alter Ego” coming up, there’s still plenty of excitement for what LISA has in store. Hopefully, the album will showcase more of her strengths and give fans the dynamic solo moment they’ve been waiting for.
Rating: 7.5/10