It’s hard to pin down JADE’s style, and that’s exactly how she wants it. The ever-shifting sonic landscape of her music refuses to be confined to any one genre or formula. On her latest track, “IT girl,” she takes listeners on a wild ride through alternating styles, dramatic shifts, and unapologetic energy. In a world where pop often feels processed to fit a formula, JADE’s work is an exhilarating breath of fresh air.
From the outset, JADE has been known for her unpredictable nature. Whether it’s the synth-driven euphoria of “Angel of My Dreams” or the sultry, retro-futuristic flair of “Fantasy,” she’s always played with genre in ways that keep her audience on edge. “IT girl” is no exception, but in many ways, it leans into a more chaotic energy that perfectly encapsulates the messiness of fame.
“IT girl” doesn’t follow the typical pop song structure, and for some, that could be off-putting. The track jumps from snarling, clubby hooks to more restrained moments in a way that may feel disjointed. The verses deliver an angsty, almost chaotic vibe, which might seem overly erratic to some listeners. But for those attuned to JADE’s vision, it’s a thrilling ride. There’s a deliberate tension between rage and allure, with JADE tackling themes of exploitation, the harsh realities of fame, and the struggles of being a woman in the public eye.
The track’s noticeable darkness emerges through its alternately seductive and furious tone. The lyrics convey frustration and awareness of the power dynamics at play in JADE’s career. It’s a song that doesn’t shy away from confronting the toxicity of fame, especially for women who are objectified and commodified. While it may be jarring to some, the clash of styles and moods reflects the inner turmoil and complexity that comes with being at the center of public attention.
What truly sets JADE apart is her ability to tap into a sense of nostalgia while staying firmly in the present. “IT girl” evokes the bipolar pop sounds of the early 2000s, mixing hard-hitting club beats with sugary, irresistible hooks, blending nostalgic influences with a fresh, contemporary edge.
Once again, JADE proves that she’s not here to fit into any one box. She’s carving out a space for herself in the pop world that’s uniquely her own: messy, dark, loud, and entirely unapologetic. For that reason, JADE’s music remains magnetic, unconventional, and utterly compelling. And for that, we wouldn’t want it any other way.
Rating: 7.5/10