CREDIT: FRAZER HARRISON
Scooter Braun, renowned for managing stars like Justin Bieber, Demi Lovato, and Ariana Grande, has exited the music management scene after 23 years. Braun’s career faced turbulence when he acquired Taylor Swift’s masters in 2019, leading to widespread backlash and a falling out with many artists.
Announcing his decision on social media, Braun revealed his new focus as a board member of South Korean entertainment giant Hybe and his role as CEO of Hybe America. He emphasized a shift in priorities, stating, “a father first, a CEO second, and a manager no more.”
Braun’s departure from artist management marks the end of an era and the beginning of a new chapter in his professional journey.